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Celebrating the first installation of 100 defibrillators

11th October 2023

We’re proud to announce a significant milestone as the first in a series of defibrillators is installed in Uttoxeter.

Over the summer, with the help of former Premier League footballer, Fabrice Muamba, we demonstrated our unwavering commitment to community wellbeing by pledging to install 100 new defibrillators across Staffordshire, Cheshire, Derbyshire, and Shropshire. Given Fabrice’s experience as a player when he had his life saved by a defibrillator, he knows first-hand the value of having one of these devices close at hand when a cardiac arrest strikes.

We now celebrate the commencement of this life-saving initiative with our first defibrillator being installed outside Aldi in Uttoxeter. This commitment to install the 100 units was driven by our belief that access to defibrillators can make a significant difference in emergency situations, potentially saving lives, and this device now offers Uttoxeter’s residents and visitors a critical resource in times of medical emergencies.

‘It’s fantastic to be a part of this initiative to install defibrillators, especially in and around the Uttoxeter area,’ said Daniel Nutt, Branch Manager at our Uttoxeter branch. ‘This is a huge commitment from the Society and one the town should be proud of. I’ve personally seen a defibrillator used to save someone’s life and can’t stress the importance of having these machines ready and available to help someone in a time of need.’

This first defibrillator marks the beginning of the series of installations over the next four years. We remain dedicated to our mission of fostering safer and healthier communities, and the installation of this defibrillator is a testament to our commitment to making a difference where it matters most.